Earn your specialist diploma in social media marketing.

INDUSTRY VALIDATION BY

SPECIALIST

DURATION

30 Hours

DELIVERY

Online/Class

ASSESSMENT

Certification Exam 3 Hr

Specialist Diploma in Social Media Marketing.

With nearly one third of the world’s population using social networks every day, knowledge of how to use these platforms to distribute your messages is crucial to business success.

This course is perfect for anyone who is responsible for planning and managing social media campaigns. Whether you’re a social media specialist, executive, or just looking to upgrade your social media marketing knowledge.

In this course, you will gain an understanding of the key aspects of social media marketing including content marketing, and an overview of the social media platforms available for promoting your content.

$2455

Module Overview

MODULE 1

Introduction

This module will introduce you to the key principles and channels of social media marketing, and how to develop an effective, comprehensive social media marketing strategy.
MODULE 2

Content Creation

Learn about the value of social amplification and what will make your content sharable on social media. You will also learn to use social listening to monitor and identify your most engaging content.
MODULE 3

Content Outreach

Achieve maximum reach with your social media efforts by learning how to distribute your content efficiently and effectively across social media platforms. You’ll also gain an understanding of the concepts of content seeding and promoting.
MODULE 4

Facebook

Learn how to plan a complete Facebook advertising strategy, beginning by understanding how this platform can enable community building, content marketing, and promoting your brand.
MODULE 5

Twitter

Discover the variety of features available on Twitter which allow you to target potential customers, such as Direct Messages, advanced search, and Twitter’s analytics platform.
MODULE 6

LinkedIn

This module demonstrates how to use LinkedIn as an advertising platform. You will learn to create customized ad campaigns – from creating ad copy, to measuring your ads success. You will also be introduced to LinkedIn’s features such as Pulse and Slideshare.
MODULE 7

Google+

Learn how to leverage Google+ features such as Events and Hangouts to generate engagement with your existing connections, and increase your reach to new ones.

MODULE 8

Youtube

YouTube works as an effective content sharing platform, establish how you can integrate YouTube into a broader marketing strategy.
MODULE 9

Future Trends

This module looks at the latest trends in social media and the newest platforms that are available. It’s important to keep up with the latest trends in social media and integrate them into your overall social media marketing strategy.
MODULE 10

Strategy & Planning

Gain the knowledge and skills necessary to create and implement a successful social media marketing strategy.

Our Courses

Become a Certified Social Media Marketing Professional

Knowing how to leverage social media platforms is essential for the success of businesses.Become a specialist in using social media to distribute content, engage with customers and drive traffic to your website.

95%

GRADUATES ARE CURRENTLY EMPLOYED

88%

WORKING AT SENIOR OR MANAGEMENT LEVEL

81%

PROMOTED AFTER COMPLETING THE DIPLOMA

Demand in the Market to fill the Digital Skills Gap

The Institute of Digital Marketing can help you, or your organization meet the digital skills demand of the modern workforce.

The digital revolution has transformed the landscape of business, making digital skills and capabilities more important to the workforce than ever. However, many organizations find a lack of skilled digital professionals available, and we know that digital skills are crucial to success.

Whether you’re an individual starting your career in digital marketing, an organization enhancing the digital skills of your employees, or an educator adding digital training to your curriculum, the Institute of Digital Marketing can help you reach your goals

Industry Validation

The Institute of Digital Marketing has a Syllabus Advisory Council representing some of the world’s largest and most prominent digital brands. The Advisory Council ensures that our programs are consistent and up-to-date with the recognized standards in digital education.

With over 20,000 graduates of our programs in 80 countries worldwide, the programs we provide have been used by more digital professionals to a single digital education standard than any other certification body. This includes some of the world’s leading companies such as Google, Facebook and Microsoft.

We can work with you, or your organization to assess, train and qualify your digital training needs.

Success Stories

A digital certification from the Institute of Digital Marketing can empower you with the skills and knowledge you need to take control of your career and maximize your potential – just ask students who have completed a program!

Davin Kelly

“Having gained an introduction to the digital field at Epsilon, I realized there were many more areas to explore and gain knowledge in. Digital marketing is a key part of a successful business, and is a career path I decided to pursue.”

Kelly Herbst

“I had heard a lot of reviews from people in the industry about the benefits of Digital Marketing Institute in this area. Additionally, the chance to learn from the very tenured lecturers that they have on staff was the main draw for me.”

Anna Maldovan

“Between the course management team, comprehensive learning content and weekly blogs on the Digital Marketing Institute website, I felt that my learning experience was very well supported overall.”

How strong are your digital skills?

Digital Marketing, Digital & Social Selling, Strategy and Planning, Social Media, Mobile, Search Marketing… What course works best for you?

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Study online with the Institute of Digital Marketing

Study Time: 30 hrs
Assesssment: 3 hr Multiple Choice Exam
Resources: Video lectures, Slides, Practical Exercises

 USD $2,455.00

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