Earn your specialist diploma in search marketing.

INDUSTRY VALIDATION BY

SPECIALIST

DURATION

30 Hours

DELIVERY

Online/Class

ASSESSMENT

Certification Exam 3 Hr

Specialist Diploma in Search Marketing

Advance your career by gaining the knowledge and skills to create and manage advanced search marketing strategies using PPC, AdWords, display, and remarketing practices.

Taught by some of the industry’s leading search marketing experts, this specialist diploma course will prepare you to succeed in search marketing, with an accredited certification to demonstrate your expertise.

$2455

Module Overview

MODULE 1

Introduction

This module introduces the key concepts of Search Engine Marketing that will give you a solid understanding before learning the more specialized elements in the individual modules.
MODULE 2

SEO Setup

This module explores how search engines work, the components of the Search Engine Results Pages (SERPs) and the keyword research tools you can leverage for your SEO efforts.
MODULE 3

SEO Content

Learn how distributing relevant content enhances search engine traffic, and how to develop broader engagement across a range of digital marketing channels.
MODULE 4

SEO Workshop

This module takes the lessons from SEO Setup and SEO content and combines them into an SEO workshop. After completing the workshop, you will be able to adjust your SEO strategy from both a content and technical approach to improve your overall ranking.
MODULE 5

Paid Search

Here, you’ll become familiar with the key concepts of Paid Search. Beginning with how to set up a Google AdWords account, how to track conversions and link your analytics account to gather reports and analytics.
MODULE 6

Display Advertising

Learn everything you need to know about display advertising, from creation to optimization, to reporting. This module will prepare you to maximize your ad reach with creative and strategic campaigns.
MODULE 7

Video Advertising

In this module, you will gain an understanding of the opportunities within video advertising through video hosting and mobile platforms. You will learn the video advertising life cycle, from planning to implementation and measurement.
MODULE 8

Analytics Setup

This module precedes module 9 by giving you an introduction to analytics that you will build upon. Learn the range of features and abilities within analytics and how to use them to optimize website performance.
MODULE 9

Applied Analytics

Departing from module 8, this module will move into the more technical aspects of Analytics. You will learn to produce and analyze detailed conversion reports based on goals, funnels and conversions.
MODULE 10

Strategy & Planning

This module will teach you the key components of a successful search scheme and ROI, including how to use the PROPEL strategy model to develop a comprehensive search strategy.

Our Courses

Become a Certified Search Marketing Professional

We ensure that our courses are up-to-date, relevant and accurate with our Syllabus Advisory council comprised by some of the industries digital leaders such as Google and Facebook

95%

GRADUATES ARE CURRENTLY EMPLOYED

88%

WORKING AT SENIOR OR MANAGEMENT LEVEL

81%

PROMOTED AFTER COMPLETING THE DIPLOMA

Demand in the Market to fill the Digital Skills Gap

The Institute of Digital Marketing can help you, or your organization meet the digital skills demand of the modern workforce.

The digital revolution has transformed the landscape of business, making digital skills and capabilities more important to the workforce than ever. However, many organizations find a lack of skilled digital professionals available, and we know that digital skills are crucial to success.

Whether you’re an individual starting your career in digital marketing, an organization enhancing the digital skills of your employees, or an educator adding digital training to your curriculum, the Institute of Digital Marketing can help you reach your goals.

Industry Validated Programs

The Institute of Digital Marketing has a Syllabus Advisory Council representing some of the world’s largest and most prominent digital brands. The Advisory Council ensures that the certifications are consistent and up-to-date with the recognized standards in digital education.

With over 20,000 graduates of our programs in 80 countries worldwide, the programs we provide have been used by more digital professionals to a single digital education standard than any other certification body. This includes some of the world’s leading companies such as Google, Facebook and Microsoft.

We can work with you, or your organization to assess, train and qualify your digital training needs.

Success Stories

A digital certification from the Institute of Digital Marketing can empower you with the skills and knowledge you need to take control of your career and maximize your potential – just ask students who have completed a certification!

Davin Kelly

“Having gained an introduction to the digital field at Epsilon, I realized there were many more areas to explore and gain knowledge in. Digital marketing is a key part of a successful business, and is a career path I decided to pursue.”

Kelly Herbst

“I had heard a lot of reviews from people in the industry about the benefits of Digital Marketing Institute in this area. Additionally, the chance to learn from the very tenured lecturers that they have on staff was the main draw for me.”

Anna Maldovan

“Between the course management team, comprehensive learning content and weekly blogs on the Digital Marketing Institute website, I felt that my learning experience was very well supported overall.”

How strong are your digital skills?

Digital Marketing, Digital & Social Selling, Strategy and Planning, Social Media, Mobile, Search Marketing… What course works best for you?

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Study online with the Institute of Digital Marketing

Study Time: 30 hrs
Assesssment: 3 hr Multiple Choice Exam
Resources: Video lectures, Slides, Practical Exercises

 USD $2,455.00

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