Earn your professional diploma in digital marketing.

INDUSTRY VALIDATION BY

ENTRY LEVEL

DURATION

30 Hours

DELIVERY

Online

EXAM

3 Hour Exam

Professional Diploma in Digital Marketing

This course is perfect for anyone looking to begin or upgrade their digital marketing skills. Whether you’re starting a career in digital marketing, a business owner, or a professional looking to enhance your skills.

 

The Professional Diploma in Digital Marketing is our most popular certification and provides you with an introduction to PPC, SEO, display advertising, social media marketing, email marketing, and more.

$2150

Module Overview

MODULE 1

Introduction

Get started with an exciting, in-demand career with our Professional Diploma in Digital Marketing. This is a global-standard certification that you can take with you throughout your career.
MODULE 2

Pay Per Click Advertising

Start with the key concepts of digital marketing and how it differs from traditional marketing, but how the two should be integrated to complement one another. Also, become familiar with PPC advertising.
MODULE 3

Search Engine Optimization

Learn about a range of SEO tools, performing keyword research, link building tactics, and on-site and off-site optimization techniques.
MODULE 4

Email Marketing

Learn how to create and implement email marketing campaigns from start to finish, including how to write compelling email copy, split test design templates, and optimizing open and click through rates.
MODULE 5

Digital Display Marketing

This module demonstrates how to construct and run display ads, including available ad formats, targeting specific relevant audiences, and how to research and optimize campaigns.
MODULE 6

Mobile Marketing

Gain the technical skills and knowledge required to implement an effective mobile marketing strategy, and how to optimize your application for mobile devices.
MODULE 7

Social Media Marketing

Here, you will learn how to engage with and attract customers on a range of social media platforms. You will be able to engage on the different platforms and develop a social media strategy.
MODULE 8

Analytics

You’ll want to be able to monitor and optimize your digital marketing strategy. To do so, you’ll need to understand the key analytics platforms and metrics and how they can help you to measure your efforts.
MODULE 9

Strategy & Planning

Learn how to bring together the elements of your digital marketing to implement a coherent, all-inclusive digital marketing plan, including setting budgets, allocating resources, and choosing the most fitting marketing channels.

Our Courses

Become a Certified Digital Marketing Professional

Digital Marketing, Digital Selling, Strategy and Planning, Social Media, Mobile, Search Marketing – choose your area of interest. Find what course works best for you.

95%

GRADUATES ARE CURRENTLY EMPLOYED

88%

WORKING AT SENIOR OR MANAGEMENT LEVEL

81%

PROMOTED AFTER COMPLETING THE DIPLOMA

Digital Skills Gap

The digital revolution has transformed the landscape of business, and has made digital marketing a key component of a successful business. As the demand for digital skills grows, so too does the demand for digital professionals. However, many organizations report a lack of skilled digital professionals available.

It is our goal to have our certifications help bridge the digital skills gap. Whether you’re an individual starting your career in digital marketing, an organization enhancing the digital skills of your employees, or an educator adding digital training to your curriculum, the Institute of Digital Marketing can help you reach your goals.

Industry Validation

The programs the Institute of Digital Marketing’s provides are used by some of the world’s leading companies such as Google, Facebook and Microsoft. These courses are validated by the Syllabus Advisory Council representing some of the world’s most prominent digital brands. The Advisory Council ensures that all of the courses provide the most relevant, up-to-date content, and skills that graduates need to succeed.

Success Stories

A digital certification from the Institute of Digital Marketing can empower you with the skills and knowledge you need to take control of your career and maximize your potential – just ask students that have completed the certifications!

Davin Kelly

“Having gained an introduction to the digital field at Epsilon, I realized there were many more areas to explore and gain knowledge in. Digital marketing is a key part of a successful business, and is a career path I decided to pursue.”

Kelly Herbst

“I had heard a lot of reviews from people in the industry about the benefits of Digital Marketing Institute in this area. Additionally, the chance to learn from the very tenured lecturers that they have on staff was the main draw for me.”

Anna Maldovan

“Between the course management team, comprehensive learning content and weekly blogs on the Digital Marketing Institute website, I felt that my learning experience was very well supported overall.”

How strong are your digital skills?

Digital Marketing, Digital & Social Selling, Strategy and Planning, Social Media, Mobile, Search Marketing… What course works best for you?

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Study online with the Institute of Digital Marketing

Study Time: 30 hrs
Assesssment: 3 hr Multiple Choice Exam
Resources: Video lectures, Slides, Practical Exercises

 USD $1,965.00

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